Publication Date

Spring 3-19-2026

Presentation Length

Poster/Gallery presentation

College

Interdisciplinary Studies & Global Education

Department

Honors Program

Student Level

Undergraduate

Faculty Mentor

Priscilla Gitimu

Presentation Type

Poster

Summary

Our research into the online clothing shopping industry has revealed an opportunity to mobilize the strengths of online shopping to build an in-person community. One company we researched, Poshmark, a social, peer-to-peer resale app, uses the strengths of social media to create an online community-based secondhand clothing market. However, one of the largest problems facing society today is the ease of replacing human connection with screen time in today’s world. Online shopping provides convenience, variety, and a larger reach than traditional stores do. However, the human element is often lost. Our company seeks to take the goal of Poshmark to the streets, using the strengths of online shopping to strengthen in-person communities. We will do this through pop-up events that utilize mobile device-accessible clothing catalogs, beginning in the Middle Tennessee region. We blend the best of both worlds: the variety and convenience of online shopping with the human connection of in-person shopping.

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