Forecasting Generational Drinking Patterns

Publication Date

2026

College

Jack C. Massey College of Business

Department

Economics and Finance

Student Level

Undergraduate

Presentation Type

Article

Summary

Drinking habits have varied across generations due to changes in socioeconomic and demographic factors. This presentation examines how generations, such as Gen X, Millennials, and Gen Z, are predicted to drink in the coming years based on past and current trends. It will also compare drinking behaviors across each group.

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