Belmont University Research Symposium (BURS)
Thirst for Victory: Exploring the Influence of Coca-Cola vs. Pepsi Sponsorship on College Basketball Teams' Performance in March Madness
Publication Date
4-2024
College
Sciences and Mathematics, College of
Department
Math and Computer Science, Department of
BURS Faculty Advisor
Dr. William Best
Presentation Type
Poster Presentation
Abstract
This study investigates the potential impact of sponsorship by major beverage companies, specifically Coca-Cola and Pepsi, on the performance of college basketball teams during the March Madness tournament. With the prevalence of corporate sponsorship in collegiate athletics, understanding its influence on team dynamics and competitive outcomes is of particular interest. Utilizing data from the 2024 season, including team sponsorships and tournament results, we analyze whether there exists a significant correlation between a college's beverage sponsor and its performance in the March Madness Tournament. This research contributes to the broader discourse on the intersection of corporate sponsorship and sports performance, shedding light on the potential implications for both athletic programs and corporate partners.
Recommended Citation
Juricic, Ryan and Best, Will, "Thirst for Victory: Exploring the Influence of Coca-Cola vs. Pepsi Sponsorship on College Basketball Teams' Performance in March Madness" (2024). Belmont University Research Symposium (BURS). 396.
https://repository.belmont.edu/burs/396
