The Superstar Dance: From Idea to Execution

Publication Date

Spring 4-19-2026

Presentation Length

15 minutes

College

College of Liberal Arts & Social Sciences

Department

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Student Level

Undergraduate

Faculty Mentor

Trenay Bynum

Presentation Type

Article

Summary

This presentation highlights how Tower Creative Communications (TCC), a student-led public relations agency at Belmont University, applies experiential learning through real-world client work with the Down Syndrome Association of Middle Tennessee (DSAMT). Students developed and implemented a strategic campaign focused on increasing awareness, strengthening community relationships, and supporting event engagement, using frameworks such as RPIE and GOST to guide the process. This work demonstrates how classroom learning can be directly applied to real clients, allowing students to build professional skills while creating meaningful impact for nonprofit organizations.

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