Belmont University Research Symposium (BURS)

Publication Date

Spring 3-27-2023


Liberal Arts and Social Sciences, College of


Public Relations, Department of

BURS Faculty Advisor

Christie Kleinmann, Ph.D., APR

Presentation Type

Metadata Only


The 2023 Belmont Bateman team challenged individuals between the ages of 18-34 to “Cut Through the Noise,” surrounding media consumption today. The team inspired individuals to become more news literate during their yearlong project for the national PRSSA competition, during which they researched, planned, implemented and evaluated their efforts. The team worked on behalf of their client, the News Literacy Project, to educate, inspire and motivate their community to face their biases and to read below the headlines. Some of the campaign highlights include the team's creation of original lesson plans for local high school teachers, the creation of an original game called “Read Below the Headlines” using real headlines from major mainstream publications and hosting a WELL core panel with industry leading journalists and Belmont Professors about how individuals can become more news literate and “Cut Through the Noise.”