Publication Date
Fall 11-25-2024
Presentation Length
15 minutes
College
College of Music & Performing Arts
Department
Music, School of
Student Level
Undergraduate
SPARK Category
Research
Faculty Advisor
Dr. Eng
WELL Core Type
Cultural Wellness
SPARK Session
McAfee Concert Hall on April 16th at 8am.
Presentation Type
Talk/Oral
Summary
In my Theory IV class, I was given the opportunity to explore music beyond the topics and units within the syllabus. Out of genuine curiosity, I chose to dive into one of my favorite songs: “Attention” by NewJeans. While K-pop has long been an innovative force in music, the fourth generation has taken the genre to new heights by pushing boundaries and exploring fresh, unexpected directions, further reshaping what is considered "K-pop." Many artists, like Parannoul with their exploration of indie and alt-rock, aespa and LE SSERAFIM with their cyberpunk aesthetics and industrial pop/EDM sounds, and other rising acts, are also contributing to this landscape of innovation. However, NewJeans, with their debut single “Attention,” has crafted a distinct sound by drawing from and reinterpreting past Western genres to shape their own unique identity today. Their debut stands as a key example of how new possibilities in music are emerging within the fourth generation. For my SPARK presentation, I will take a deep dive into how “Attention” sets a unique tone that distinguishes it from other K-pop debuts. I’ll examine how the song draws from the past to create a sound that feels both familiar and refreshingly new.
Recommended Citation
Maturo, David W. and Sun, Grace, "Analysis of the K-pop song "Attention" by NewJeans" (2024). SPARK Symposium Presentations. 60.
https://repository.belmont.edu/spark_presentations/60
