Publication Date
Spring 3-12-2025
Presentation Length
15 minutes
College
O'More College of Architecture & Design
Department
Fashion Design and Merchandising
Student Level
Undergraduate
Faculty Advisor
Nia Allen
SPARK Session
O'more
Presentation Type
Talk/Oral
Summary
ABSTRACT:
This project explores Disney's Cruella, a visually striking film that reimagines the origin story of one of pop culture's most infamous villains. Set in 1970s London, the film fuses the grit and glamour of the punk rock era with high fashion, creating a world where clothing is more than costume; it's a statement of identity and rebellion. The narrative follows Estella, a gifted but troubled fashion designer, as she transforms into the courageous and stubborn Cruella de Vil. Our project highlights her evolution which is portrayed through plot, costume design, music, and setting, each of which reflects the cultural turmoil of the era.
Through a conducted detailed analysis of Jenny Beavan's award-winning costume work and the historical context of 1970s Britain, this project demonstrates how Cruella uses visual storytelling to comment on creativity and transformation. We discovered that fashion in Cruella operates as a form of narrative agency. Each outfit speaks to the character's internal struggle, Cruella's need to devalue societal expectations and her quest for personal and professional revenge.
Ultimately, Cruella challenges traditional villain narratives by offering a layered, visually captivating portrait of a woman who uses fashion to fight back. The project highlights the film's relevance in today's conversations about self-expression, gender roles, and the politics of appearance in both fashion and film.
Recommended Citation
Taormina, Francesca I., "Exploration of Cruella" (2025). SPARK Symposium Presentations. 53.
https://repository.belmont.edu/spark_presentations/53
