Hot Yoga, Hot Connections: Strengthening Brand Presence Through Influencer and Community Engagement
Publication Date
Spring 4-16-2025
Presentation Length
15 minutes
College
College of Liberal Arts & Social Sciences
Department
Public Relations, Department of
Student Level
Undergraduate
SPARK Category
Research
Faculty Advisor
Bonnie Riechert
SPARK Session
3:15-4:15
Presentation Type
Talk/Oral
Summary
In Spring 2025, a team of Belmont University students in Public Relations Campaigns class partnered with Bend and Zen Hot Yoga as their community partner, planning and implementing a campaign to benefit the organization. Their objectives were to to host an influencer content creation event promoted across multiple accounts, to revamp Bend and Zen’s social media presence, to create a Patreon to bring in extra income, and to reach out to apartment complexes nearby to promote year-round engagement.
Recommended Citation
Fitzpatrick, Brelan R.; Moore, C. Kaylin; Reese, Natalie; and Small, Dylan J., "Hot Yoga, Hot Connections: Strengthening Brand Presence Through Influencer and Community Engagement" (2025). SPARK Symposium Presentations. 469.
https://repository.belmont.edu/spark_presentations/469
Comments
Presentation to be uploaded.