From Tossed to Talked About: Crafting Change Through PR

Publication Date

Spring 4-16-2025

Presentation Length

15 minutes

College

College of Liberal Arts & Social Sciences

Department

Public Relations, Department of

Student Level

Undergraduate

SPARK Category

Research

Faculty Advisor

Dr. Bonnie Riechert

SPARK Session

April 16th, 2025 3:15-4:15

Presentation Type

Talk/Oral

Summary

In Spring 2025, three students in Belmont University’s Public Relations Campaigns course at Belmont University formed Green Team PR, and partnered with Turnip Green Creative Reuse to develop and implement a campaign for the organization. The intention behind this partnership was to benefit a local organization and spread awareness to the greater Nashville community about their efforts in sustainability and accessibility to art. The team organized and implemented an on-campus donation drive for art materials, planned and hosted a WELL Core event to raise awareness of the organization among students, wrote news releases for the organization, and developed social media content. Success of the campaign will be measured by attendance at the WELL Core event, weight in pounds of donated materials, and social media engagement.

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