Publication Date

Spring 1-1-2025

Presentation Length

15 minutes

College

College of Liberal Arts & Social Sciences

Department

Public Relations, Department of

Student Level

Undergraduate

SPARK Category

Research

Faculty Advisor

Dr. Christie Kleinmann

WELL Core Type

Occupational Wellness

SPARK Session

11:45 AM to 12:45 PM

Presentation Type

Talk/Oral

Summary

The purpose of this study is to analyze how project-based learning in a service-oriented event impacts students’ understanding of a career field and the organizations associated with that field. Qualitative and quantitative methods were used before, during, and after the event to measure student beliefs about service and understanding of the public relations industry. Triangulated quantitative and qualitative testing suggests that project-based service-learning increases student understanding of the industry in 60% of participants while involvement increases student engagement in the sponsoring organization by 7%, with participation heavily attributed to internal and external motivators such as fulfilling social obligation and pursuing networking opportunities.

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Education Commons

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