Publication Date
Spring 2025
Presentation Length
15 minutes
College
College of Liberal Arts & Social Sciences
Department
Public Relations, Department of
Student Level
Undergraduate
SPARK Category
Research
Faculty Advisor
Bonnie Riechert
SPARK Session
3:15-4:14, Ayers 2080
Presentation Type
Talk/Oral
Summary
Experiential learning has gained recognition as a valuable pedagogical approach in higher education, providing students with hands-on experience that bridges the gap between theory and practice (Phan, 2024). This study examines the benefits of experiential learning through the lens of Tower Creative Communications (TCC), a student-run strategic communications agency. By analyzing five in-depth interviews with former TCC clients and survey responses from organization members, this research explores the real-world impact of student-led professional experiences. Findings indicate that TCC not only enhances students’ technical skills in public relations but also fosters critical thinking, problem-solving, and professional confidence. Clients reported high satisfaction with student-led projects, highlighting the practical value of experiential learning in preparing students for postgraduate careers. These results underscore the importance of integrating experiential learning opportunities within college curricula to equip students with the skills and experience necessary for professional success.
Recommended Citation
Moore, Bryson I., "Learning by Doing: The Impact of Experiential Learning Through Tower Creative Communications" (2025). SPARK Symposium Presentations. 249.
https://repository.belmont.edu/spark_presentations/249
