Publication Date
Spring 5-1-2025
Presentation Length
15 minutes
College
College of Liberal Arts & Social Sciences
Department
Communication Studies, Department of
Student Level
Graduate
Faculty Advisor
Dr. Usery
SPARK Session
11:45am-12:45pm with Christie Kleinmann
Presentation Type
Article
Summary
This audit provides a comprehensive audit of the organization’s current communication strategies, channels, and messages to better advise how to maximize their communication efforts. The Belmont University Fitness and Recreation Program is currently facing significant challenges in effectively communicating with and marketing its services to its target audience, which includes students, faculty, and staff. Despite offering a wide range of fitness and recreational activities designed to promote health and well-being, the program has struggled to raise awareness about its offerings to some of their target audience. The lack of clear, engaging communication strategies, along with a consistent presence across key marketing channels, has led to a general disconnect between the program and its intended participants. As a result, many students and staff remain unaware of the benefits and opportunities provided by the program, contributing to missed opportunities for improved physical fitness and overall well-being within the university community. Since the universities Fitness and Recreation department can affect student and staff health and well-being, engagement and community building, as well as retention and recruitment it is important to have a thorough audit to ensure the best possible deliverables.
Recommended Citation
Scott, Kasey, "Belmont Fitness and Recreation External Communication Audit" (2025). SPARK Symposium Presentations. 236.
https://repository.belmont.edu/spark_presentations/236
