The Pawportunity for Love: KEERA PR Initiatives
Publication Date
Spring 4-14-2025
Presentation Length
15 minutes
College
College of Liberal Arts & Social Sciences
Department
Public Relations, Department of
Student Level
Undergraduate
SPARK Category
Knowledge
Faculty Advisor
Bonnie Riechert
WELL Core Type
Environmental Wellness
Metadata/Fulltext
Fulltext
SPARK Session
3:15-4:15 with Dr. Riechert
Presentation Type
Talk/Oral
Summary
KEERA PR initiatives, a team of five students in Public Relations Campaigns class, partnered with Pawsitive Rescue Division to conduct a semester-long service-learning strategic communications campaign for the nonprofit dog rescue organization based in Connecticut and Tennessee. The team developed social media materials and recommendations, web site recommendations for increasing SEO, and promotion materials for four fundraising events and two dog adoption events. Success of the campaign will be measured by various social media and fundraising metrics followed by implementation of these strategies and tactics by Pawsitive Rescue Division.
Recommended Citation
Brosnan, Reese K.; Conaty, Emily G.; Daugherty, Eliza C.; Sinacola, Angelina R.; and Terborg, Kathryn E. M., "The Pawportunity for Love: KEERA PR Initiatives" (2025). SPARK Symposium Presentations. 134.
https://repository.belmont.edu/spark_presentations/134
