Broadcasting Bias: Exploring The Intersection of Media and Politics’ role in Polarization

Publication Date

Spring 4-16-2025

College

College of Liberal Arts & Social Sciences

Department

Political Science, Department of

Student Level

Undergraduate

SPARK Category

Research

Faculty Advisor

Nathan Griffith

Presentation Type

Talk/Oral

Comments

With the rapid advancement of technology, we have entered a new era of media, defined by instant access to information and an unprecedented level of choice. The rise of cable television and the internet has led to a surge in partisan media and the rapid spread of information across social media and other digital platforms. Unlike the era of broadcast television and daily newspapers, where content was more standardized, today’s media landscape allows individuals to curate their consumption, reinforcing existing beliefs while filtering out opposing perspectives. The ever-evolving relationship between media and political discourse has become central to understanding modern political dynamics. As media platforms continue to diversify, their influence on public opinion and polarization grows more significant. Humans naturally seek spaces where they feel validated, raising a critical question: To what extent do media consumption patterns contribute to the growing political divide?

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